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Posted by on Feb 5, 2013 in Apple, Mobile | 0 comments

Apple 128GB iPad now available

Apple 128GB iPad now available

Well.  It’s official. The new 128GB Apple iPad has officially become avaiable for purchase.  Starting at $799 for Wi-Fi only, and $929 for Wi-Fi + Celluar.  One thing that I still think about is, how silly Microsoft was to make the Surface Pro start at $899 with only 64GB, when it actually turns out to be closer to 48gb because the heavy OS takes up nearly 50% of the space. Then the with the 128GB having the same issue, and starting it at $999, which has the same issues. By comparison, it’s not that Apple’s iPads don’t take up any space for the OS, it’s just..significantly, significantly, less.  The 16 GB iPad, for example, has a little more than 14 GB of available space while the 32gb Surface only has 16gb of space.   Are you kidding me Microsoft? Guess not. Guess that’s why they will always be an inferior product.  Guess that’s why they’re not even close to Google or Apple when it comes to being an applications...

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Posted by on Feb 5, 2013 in Mobile | 3 comments

50% of mobile apps to be hybrid by 2016 – Gartner

50% of mobile apps to be hybrid by 2016 – Gartner

With businesses increasingly looking further engage with customers, research and advisory company Gartner has predicted that more than half of mobile apps deployed by 2016 will be hybrid.  Moving to meet the demand for mobile apps, many enterprises are working to leverage applications across an array of platforms.   Ken Dulaney, VP and Analyst at Gartner said, “Mobility has always been a separate topic for IT professionals, but it is now influencing mainstream strategies and tactics in the wider areas of technology enablement and enterprise architectures,”   “Increasingly, enterprises are finding that they need to support multiple platforms, especially as the BYOD (bring your own device) trend gains momentum.”   As the capabilities of mobile devices continue to expand, so does the need for context awareness in mobile applications.  Developers now have to consider both hybrid and native architectures. For apps to leverage location information, notification systems, mapping capabilities and on-device hardware, such as the camera, they need to be developed using either hybrid or native architectures. Ultimately, this...

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Posted by on Feb 4, 2013 in Apps, Marketing, Mobile | 3 comments

5 Tips for Mobile App Promotion

5 Tips for Mobile App Promotion

With 48% of App Markters saying that Ad Tracking and Measurement is their #1 concern it should be of no surprise the reason for this is simply because Ad targetting and optimization technologies on mobile are more complex and less sophisticated than online. Fortunately, below are some key insights to address these tracking and optimization challenges. 1. Understand all the available mobile ad tracking technologies. Unlike the online world where cookie-based tacking is the industry standard that works consistently across the ecosystem, mobile uses a range of different tracking technologies that are inconsistent and vary by ad network as well as platform. The primary types of ad tracking technologies available today are: UDID Apple Advertising Identifier MAC Address ODIN Digital Fingerprinting HTML5 Cookie Tracking Android Referrer The key take away is that no ‘one’ tracking technology gives you access to all the available advertising inventory, so app marketers looking for a wide reach typically use multiple technologies. 2. Segmentation is your friend. In order to be successful, ad tracking...

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Posted by on Feb 3, 2013 in Apps, Marketing, Mobile | 0 comments

App Price Drops boost downloads by 1,665% on iPhone 871% on iPad

App Price Drops boost downloads by 1,665% on iPhone 871% on iPad

A new report released last week by analytics firm Distimo revealed that when the price drops for iPhone apps on average downloads grow by 1,665% for a whole five days. On iPad price drop increases downloads by 871% on average after 5 days. In December 2012, Distimo found that 850 iPhone apps and 930 iPad apps had changed prices at least once, out of the some 12,000 apps that had ranked in the top 400 across 10 key Apple Apps Stores worldwide. The majority of all price changes was less than $3.00. The numbers skewed lower on iPhone, where 42% of changes were in the range of $1.00-$2.00, while on iPad 20% of apps had a change larger than $4.00.   In contrast to a price drop increasing downloads a price raise doesn’t have the same level of impact when it comes to decreasing downloads. Distimo found a price raise on the iPhone App Store would decrease download volumes by 46%. On the iPad App Store, that number is...

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Posted by on Feb 3, 2013 in Mobile | 0 comments

22% of US Tablet users spend $50 via their device each month

22% of US Tablet users spend $50 via their device each month

ABI Research predicts 145m tablets will ship this year and tablet-based shopping is becoming quite the trend in the US. With 22% of users now spending $50 or more via their device each month, 9% spend $100 or more. While mobile shopping of physical and digital items hasn’t affected retail stores yet, companies are concerned their shops are being turned into showrooms for e-commerce buys. Data recently showed that a 1/5 of Americans use mobiles when in-store to make price comparisons. More so, over 50% of tablet shoppers admit to having performed price checks, redeemed coupons, and completed location-based searches while shopping in the past 90 days. Jeff Orr, senior practice director of mobile devices, ABI Research, said: “Tablets are quickly becoming the go-to transaction screen within the home. The opportunity to keep consumers buying in-store squarely remains with the retailer. So far, the presence of a media tablet during the shopping experience has not altered the sales channel where consumers finally buy products.” 17% of tablet owners use...

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Posted by on Feb 3, 2013 in Random, Funny, or Cool | 0 comments

How much do people spend on Superbowl commercials?

How much do people spend on Superbowl commercials?

Isn’t that the question we all wonder?  The question that sits deep within our cerebral cortex that we ponder for what seems an eternity as our retinas our filled with entertainment.   It certainly is the question that I wonder myself.   How much do people spend on these Superbowl commercials?   Really. I mean, it has to be a lot right?  And, one would assume with the way things work in our economy some type of inflation must take place, so really.  Without any further a due.. HOW MUCH DOES IT COST to have an Ad in the superbowl? Well to be honest.  You wouldn’t believe me if I told you.  So let me go ahead and show you instead. As you can see, for no apparent reason the cost of running Superbowl ads has been rising since 2008.  What’s interesting to note is that, 74% of people look at these commercials as pure entertainment.  Another 19% believe that brands should just give the $ they spend on these...

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