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Posted by on Mar 6, 2013 in Android News, Apple, Mobile | 0 comments

January Smartphone Subscriber Share – Google Down, Apple Up

January Smartphone Subscriber Share – Google Down, Apple Up

ComScore’s January 2013 numbers arrived today showing that Google (and everyone else) is losing ground to Apple.  For the first time, Android (Google) dropped to 52.3% from 32.6% in October.   Apple meanwhile, is up to 37.8% from 34.3%.  Between the two, they make up more than 90% of the device share.  Upon deeper speculation it could be found as odd that because the top 3 U.S. carriers (AT&T, Verizon, and Sprint) report iPhone to make up anywhere from 66-85% of activations, it would seem Apple’s market share would be substantially...

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Posted by on Mar 6, 2013 in Mobile | 0 comments

Facebook Newsfeed Redesign Coming March 7th to a Profile Near You

Facebook Newsfeed Redesign Coming March 7th to a Profile Near You

Over the past few days there has been much news on the new and major changes that are likely to be on their way to your one and only, Facebook Newsfeed.  But hold on just one second, this will be Facebook’s biggest change since the platform launched back in 2006.  One that reports claim will bring MULTIPLE news feeds (based on categories) such as: Instagram photos, music your friends are listening to, and more..   In addition to multiple news feeds, it is said the platform will have larger photos and image based ads (although this is just a rumor for now).   MobileMinute will post updates as the news progresses.   In other news, Twitter has announced it will discontinue its TweetDeck iOS and Android apps in an effort to focus on the web client.  Twitter, having purchased the company in 2011 for $40 million thinks this is the best thing at this...

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Posted by on Mar 5, 2013 in Apps, Mobile | 0 comments

Is Your Mobile Game Thriving or just Surviving?

Is Your Mobile Game Thriving or just Surviving?

Someone once said, “practice makes perfect”. To that I say, “perfect practice makes perfect”.  When tracking the wrong things one cannot possibly be expected to make progress doing the right ones.  Similarly, in Mobile Marketing in analyizing vanity metrics vs actionable metrics, having high downloads, installs, and CTR’s is nice, but are those the real types of KPI’s (Key performance indicators) that are going to help you move forward in your business? ..Probably not. The good news however is, ther are certain variables YOU CAN measure that should very well increase your chances of success by monitoring and analyizing the approriate metrics.  In this article we’re going to touch on a few. Shall we?   Engagement Sessions/DAU While self-explanatory to most, this refers to how many times the average DAU (Daily Active User) initiates a session in your game. A solid number of sessions per DAU is around 3, but it also depends on the genre of your app. I.E. Games like RPGs will tend to have longer but...

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Posted by on Mar 4, 2013 in Apps, Mobile | 0 comments

Mobile World Congress 2013 – January App Downloads and Marketing Indexes

Mobile World Congress 2013 – January App Downloads and Marketing Indexes

Earlier last week at the Mobile World Congress in Barcelona Fiksu released January Indexes revealing: increase mobile app download volumes, and a decline in user acquisition costs. The report is said to reflect the impact of the holiday activation surge that occured during ‘power week’ prior to when the data was pulled.   Traditionally, the new year has been an attractive and cost-efficient time for app marketers to acquire new loyal users. Made evident by Fisku’s data, there was no exception this year showing CPLU (Cost per loyal-user) dropping 11 cents to $1.56, from December’s $1.67. When it comes to downloads, Fiksu’s charts revealed 6.01 million daily downloads in January, up 13% from December’s 5.32 million. With record device activations on Christmas Day 2012, user activity and app discovery soared during power week and this carried well into 2013. For 2013, Fiksu expect brands to not only allocate more dedicated spending to mobile advertising, but to also get even savvier about aligning seasonal spending to the ebbs and flows...

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Posted by on Mar 3, 2013 in Apps, Mobile, Startups | 0 comments

PocketMath Real-Time Bidding for Mobile Ads

PocketMath Real-Time Bidding for Mobile Ads

While still in closed beta PocketMath offers a unique solution to the Mobile Ad Exchange mix.  PocketMath is a self-serve, mobile demand-side platform, for buying RTB (real time bid) impressions across all mobile and tablet devices.  So how exactly do they do this? Through their real-time bidding, they aggregate and optimize the world’s mobile RTB impressions, in one self-serve platform.   A Brief intro of the importance of the types of opportunities this presents with RTB.  RTB is the technology that allows PocketMath to bid for impressions, within 100 milliseconds, that exactly match the criteria and parameters set for in a users campaign.  PocketMath optimizes ad spend by bidding dynamicaly on each impression.   A Startup based here in San Francisco, PocketMath was started two years ago by three friends who met nearly a decade past while students at the University of Texas at Austin. Eric, JD, and Casey came together to solve a need recognized in the digital advertising space. After many iterations, a year (or two!), several...

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Posted by on Mar 3, 2013 in Android News, Apps, iOS Updates, Mobile, Startups | 0 comments

Pluralsight Provides Hardcore Developer Training

Pluralsight Provides Hardcore Developer Training

Starting at just $29/month PluralSight has a Developer First, Training second methodology.  With Technology constantly changing this requires developers learning to maximize efforts and create innovative ideas.  PlurSight being developers themselves understands this.  By creating a hub where developers can find a wealth of information on just about any technology all in once place, PlurSight hopes to make a difference.   Their library is literally packed with hundres of develop-training videos from authors who are considered to be some of the best in the industry.   If you’re a smal business or an enterprise, Pluralsight has a plan for you as well.  Their business plan offers an easy-to-use management portal where you can manage licenses, view usage reports, view assessment results, and consolidate your billing – delivering a better ROI.   The video below can further illustrate why PlurSight might be right for you.  Especially if you know nothing about the industry when it comes to coding, and you’re really looking to get into it – they can a...

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