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Posted by on Mar 27, 2013 in Apps, Marketing, Mobile | 0 comments

Mobile Marketing No Longer an Option

Mobile Marketing No Longer an Option

For those of you thinking that the “Mobile Revolution” is coming, sorry, but –  it’s already here.  The thing people seem to forget is, the early adopters in this space aren’t the ones that got started earlier this year, or even last year – but instead back in 2008. They’re also the same ones who now have the know-how to disrupt a market place, steal market share, and optimize mobile monetization.  Many large brands have already invested in their mobile presence. Coca-Cola for instance, invested $10M in Spotify and Starbucks $25M in Square. There’s no time to waste.  Needless to say, mobile apps have become the go-to source for news and entertainment.  Along the way replacing TV, radio, and the ‘traditional web’.  According to Apigee, 82% of smartphone users say they couldn’t go a day without their apps.  With that being said, Mobile Apps should be centric to your business strategy, more so – not just a box to be checked as having ‘completed’ or ‘obtained’.  CEO of Starbucks...

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Posted by on Mar 26, 2013 in Apps, Mobile | 0 comments

App Annie Index reveals Top 2 Games – Temple Run 2 and Puzzle & Dragons.

App Annie Index reveals Top 2 Games – Temple Run 2 and Puzzle & Dragons.

With GDC just around the corner, App Annie has presented its followers with the hottest mobile games in the past month over both the Apple App Store and Google Play.  Today we’re going to talk about  a tale of two extremely successful game publishers with outstanding games from February 2013. As you may have guessed, we’re talking about the endless running game Temple Run 2 and the puzzle role-playing game Puzzle & Dragons: Temple Run 2 having only been released in the 2nd half of January, has already become the top-downloaded game across both the iOS App Store and Google Play. As a result, Imangi Studios (creators of Temple Run), own the first and second publisher spots for game downloads in Google Play and Apple App Store.   All the while, Puzzle & Dragons continued to top the revenue rankings across both iOS App Store and Google Play, as it did in January, thanks to the unbelievable success in Japan. As a result, GungHo Online Entertainment takes first spot...

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Posted by on Mar 25, 2013 in Mobile | 0 comments

Windows Store Reaches 50,000 Apps

Windows Store Reaches 50,000 Apps

After only 5 months on the market, Microsoft’s Windows Store has surpassed the 50,000 apps benchmark.  The number of apps available is an indication of developer support, and it shows that the overall ecosystem is in a healthy state, at least that’s what MetroStore Scanner says.  While this is still only a fraction of the number of apps available on either the Apple App Store or the Google Play store, with over 820,000 apps to date, 50,000 just doesn’t generate the same kind of excitement it used to.   While Microsoft continues on their way to offer a third viable choice to Apple and the Google Play store, it won’t be a walk in the park.  Last week Blackberry announced that they had officially reached 100,000 Apps right before their US...

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Posted by on Mar 25, 2013 in Apps, Marketing, Mobile, Startups | 0 comments

Heyzap Mobile Gaming Network and Now Ad Network?

Heyzap Mobile Gaming Network and Now Ad Network?

With it’s newest SDK update (today) Heyzap is allowing developers and publishers to introduce Heyzap ads to their games.  This will give Developers a opportunity to make more money, or to promote their games in other Heyzap games. As seen in the image below, the company suggests games that are of similar interest to the one’s you’re already playing. Since users are  sharing their information with friends on Heyzap, it allows the system to make reasonable suggestions as to other games the user might be interested in. Despite the fact that the ads program is officially launching today, Heyzap claims it has already run ads from Zynga, TinyCo, Storm 8, Gree, Kabam, and Com2Us as part of a “secret alpha.” In total, Heyzap ads are already running in 350 games (out of the more than 4,000 in Heyzap’s network).   In the press release announcement earlier today Co-Founder Jude Gomila said, “There are three components to the life cycle of a game that developers are concerned with: user acquisition,...

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Posted by on Mar 25, 2013 in Mobile, Startups | 0 comments

Yahoo Acquires Summly

Yahoo Acquires Summly

Today Yahoo has announced the acquisition of mobile news gathering and delivery startup Summly.  The acquisition price was was somewhere close to $30 million, as reported earlier by AllThingsD.  Prior to the acquisition the the company had raised $1.53 million from the likes of: Horizons Ventures, betaworks, Shakil Khan, Matt Mullenweg, Troy Carter and even Yoko Ono. Additionally, Summly was working with News Corp on summarizing their content. A Yahoo spokesperson said that, “the entire Summly team is joining the company in the next few weeks and that the app itself will close,” which makes this both an acqui-hire and acquistion. “The Summly service will be woven into of Yahoo’s mobile experience,” added Yahoo.   No idea what Summly is? Check this out. Adam Cahan, Yahoo SVP of Mobile and Emerging Products shared on the company’s blog, “Today, we’re excited to share that we’re acquiring Summly, a mobile product company founded with a vision to simplify the way we get information, making it faster, easier and more concise. At...

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Posted by on Mar 25, 2013 in Marketing, Mobile | 0 comments

CPE Campaigns dominate CPI, and Rival Organic says nativeX

CPE Campaigns dominate CPI, and Rival Organic says nativeX

To determine the quality of users from various ad types, nativeX set-up a test to measure the retention rate for a 7 Day Cost per Install (CPI) campaign and Cost per Engagement (CPE) campaign to a segmented audience. The campaigns ran consecutively.  The difference between a CPI campaign and a CPE campaign is that with CPI an advertiser pays per every user install, whereas an advertiser on a CPE campaign only pays when the user installs and completes a specific action.  In this case, nativeX’s  CPE campaign required the user to install and complete a testimonial.   To prove their hypothesis of CPE campaigns attracting and retaining users better than CPI campaigns, nativeX ran a test on a popular freemium Android RPG called Little Dragons. The campaign was setup with half as CPI and the other half with a segmented CPE campaign where the user was required to install the game and complete the tutorial. The testwas  geo-targeted to users in the US, UK, and Canada. Prior to the...

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Posted by on Mar 25, 2013 in Marketing | 1 comment

5 Ways to Suck at Marketing

5 Ways to Suck at Marketing

5 Ways to Suck at Marketing “unveiled for-the-very-first-time.” The information contained within this Article if followed to the “T” will surely have you sucking at marketing in every fathomable way possible. To ensure your success, please follow every step carefully, and be sure to read through things thoroughly. Partially inspired by HubSpots ‘How to Suck at Marketing‘ With much buzz being in the realm of social media lets start there with SMM (Social Media Marketing/Management).  When it comes to Social Media Marketing/Management and having your message be spread far and wide there are certain elements that are critical to the success of any Social Media Campaign. These elements include:  Joining every group under the sun purely because ‘it has a lot of members’. Max sure you’ve taken all your 300 spots.  Liking a bunch of pages for the same reason only with the intent of spamming the page’s wall.  Updating your own page or profile only once in a great while, and when you do always trying to sell...

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