App Store SEO – Comparing Google Play Store with the Apple App Store
Thanks to the folks at Searchman, we have some updates on how things are panning out for those looking to utilize the methods of App Store Optimization (ASO) or App Store SEO. While some of the information presented should be common knowledge to any serious developer, it’s worth mentioning that ‘App Store Searches’ account for the majority of where traffic is coming from. 63% to be exact. In a not too distant 2nd we have, personal referral through a family friend at 53% for Android, and 61% for iOS. One thing to keep in mind: (as always) when analyzing this type of information is that the platform users are migrating to, (and using more and more) is very much like the same search we’ve had online for over 2 decades. It would most certainly be advisable to any serious developer to take a look at the over-all process of the Customer Behavior Cycle. With the iOS 6 update moving to a more ‘chomp-like’ UI, it’s apparent that only...
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