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Posted by on Apr 12, 2013 in Apps, Mobile | 2 comments

App Annie Makes its Way over to Windows

App Annie Makes its Way over to Windows

While the iOS App Store and Google Play continue to dominate the app store economy, Windows has noticeably been gaining momentum. Earlier today app analytics company App Annie announced that they have opened up Beta for Windows Store. With now over 130,000 apps, Windows 8 continues to increase its market share and may become one of the most talked-about operating systems in 2013. With that being said, App Annie is excited to open the doors to Windows and see how they can lend their helping hand.   SEE ALSO: App Annie Opens up analytics for Amazon App Store In their beta release, App Annie will provide the top 100 ranked Windows Store apps across multiple categories, countries and devices. Needless to say, having access to data from four major app stores, can gleen insights on app store trends across multiple stores and operating systems. Here’s a list what’s going live in the beta: Top 100 Apps (Paid, Free and New) 44 Countries 21 Categories 3 Windows Devices Start browsing...

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Posted by on Apr 11, 2013 in Mobile | 0 comments

Mobile Path to Purchase in UK [INFOGRAPHIC]

Mobile Path to Purchase in UK [INFOGRAPHIC]

This infographic is especially for those in the UK, but seeing as how close the U.S. and U.K. are in the mobile category, it could be said that some insights can certainly be gleened from this infographic of how Americans may be ‘going about things’ as well. Two differences that HAVE been made evident is that, UK consumers show strong purchase intent but less immediacy than those in the US.  UK mobile consumers have also been found to be more committed to their due diligence than those in the US. Additionally, the study reveals that UK mobile users show a higher purchase intent and place a greater emphasis on local relevancy, with 56% claiming to have made a purchase. More insights can be derived from the Infographic...

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Posted by on Apr 11, 2013 in Mobile | 0 comments

BlackBerry 10 Launch – 83% of Those in US Weren’t Even Aware

BlackBerry 10 Launch – 83% of Those in US Weren’t Even Aware

Six years ago Apple took the smartphone industry by storm with the release of the iPhone, former market leader BlackBerry, has also just recently launched the Z10 (which many think could be a main competitor to the iPhone – alongside the HTC One). The problem is that not many seemed to have  noticed. A recent survey by MKM Partners revealed that an astounding 83% of Americans did not even know that BlackBerry had launched their new BlackBerry Z10 smartphone (or  new Blackberry 10 platform, for that matter). It was also discovered today that BlackBerry is the most undesirable smart phone, with 71% of people saying they wouldn’t consider getting a BlackBerry under any circumstances. Although,  this is not to say that BlackBerry is without its own fanboys. Just last month it was discovered that Google’s own Eric Schmidt still prefers his BlackBerry for its QWERTY keyboard, something the BlackBerry Z10...

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Posted by on Apr 10, 2013 in Apps, Mobile | 0 comments

13.4 Billion App Downloads in Q1 of 2013

13.4 Billion App Downloads in Q1 of 2013

Canalys has released a new report that concludes the top 4 app stores delivered a total of 13.4 billion app downloads for Q1 of 2013. These downloads are across Apple’s App Store, Google Play, Windows Phone Store and BlackBerry World, which are also up 11% from Q4 2012. Developer revenue also grew 9% with app revenue reaching $2.2 billion in gross returns.   Adam Daum, Canalys Chief Analyst said, “Apps have had a huge impact on the way consumers use mobile devices, what they value, and what they expect from smart phones and tablets. They are now central to how consumers engage with content and connected services, and how they personalize their devices around the app-enabled features that are important to them,” “This is a multi-billion-dollar growth market, with more and more consumers around the world now comfortable and confident in finding apps, downloading them and making in-app purchases, on a growing addressable base of smart phones and tablets.”   Of the top 4 players, Apple and Google lead...

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Posted by on Apr 10, 2013 in Marketing, Mobile | 0 comments

Flurry Gets into Real-Time Bidding

Flurry Gets into Real-Time Bidding

App analytics company Flurry announced today the launch of ‘Flurry Marketplace’ its own RTB (real-time bidding) exchange for mobile apps. Simply put, it enables advertisers to bid on available ad impressions in real time. While this type of stuff has been around the web for years on end, (Adwords, FB PPC, Bing, Yahoo, etc..) it’s just making its way to mobile, and given the size of Flurry’s data set it can offer advertisers; makes Flurry’s entrance into the market quite noteworthy. As a company who sees more than 1 Billion smartphones and tablets used per month, and 300,000+ apps using its FREE Flurry Analytics product, this is not only exciting, but has also allowed Flurry to establish relationships with app developers, and publishers to direct them to their other premium products.   The Marketplace will come pre-bundled with app audience data so programmatic buyers can evaluate bid requests based on different demographics such as: age, gender, device, geography, application category,etc..  Bundling audience data into the RTB product lets Flurry...

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Posted by on Apr 9, 2013 in Apps, Mobile | 0 comments

All-time Revenues and Downloads of 250 Top Grossing Apps

All-time Revenues and Downloads of 250 Top Grossing Apps

Another update to the report Distimo  released a while back, which analyzes the all-time downloads and revenues of the top 250 grossing apps from February, 2013 – also showing the most lucrative models for app monetization. These apps have been published since January 2012. The main takeaways: In-app purchases generated a record setting 76% of all revenue in the Apple App Store for iPhone in the U.S. in February 2013 (up 53% from Jan, 2012). In the Asian markets (Hong Kong, Japan, China and South Korea), 90% or more of all revenue was generated by in-app purchases. Broken down by business model: 71% IAP Revenue from Free Apps, 24% from Paid and 5% IAP from Paid Apps. Of the top 10 apps for February, the average revenue per download(ARPD) ranges from $0.37-$7.04. Interestingly, of the 3 monetization models, freemium apps generated the least amount of revenue per download with an average of $0.93. Looking at the top 250 apps in Apple’s App Store in the U.S., 92 freemium apps generated...

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