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Posted by on Jun 7, 2013 in Apps, Marketing, Mobile | 0 comments

To Self Publish or Publish Through a Publisher

To Self Publish or Publish Through a Publisher

Every once in a while there isn’t really much “good news” out there in terms of things I consider to be insightful.  I mean shoot, if we look at just the last couple days, this whole “Project PRISM” thing and the lay-offs from Zynga and other studios are dominating the headlines.  That, and I guess Apple’s WWDC that’s coming up rather soon. For the rest of us that are looking for ways to move our business forward in the App and Mobile world, there is still hope.  And, in this article I hope to deliver some value to prove that there are still some of us that care about providing insightful information that can actually help people.  Versus, stressing them out over shit that’s been happening for years and rubbing gloom-and-doom forecasts in our faces.   Enough of that. Let’s talk about something else..   Had a fun time chatting this morning with one of my fellow readers, and he asked me a very good question, so good that I...

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Posted by on Jun 6, 2013 in Android News, Mobile | 0 comments

Gingerbread Leads as Most Popular OS on Android

Gingerbread Leads as Most Popular OS on Android

According to recent numbers from the Android Developer Dashboard, Gingerbread is still the most-used version of Android. The latest update which pulls data from the last two weeks, shows a total of 36.5% of users access the Google Play store through Android versions 2.3 to 2.3.7, beating both Ice Cream Sandwich and Jelly Bean. Second place with 29% goes to Jelly Bean which continues to have issues getting devices on 4.2. And in third, Ice Cream Sandwich makes up just over a quarter of the OS Share at 25.6%. More can be deduced from the image...

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Posted by on Jun 6, 2013 in Apps, Mobile | 0 comments

How Mobile Apps Have Changed the World [INFOGRAPHIC]

How Mobile Apps Have Changed the World [INFOGRAPHIC]

Thanks to the folks over at TopApps.net we have a cool infographic for you to take a gander at today.  I’d say, if you’re going to look at any infographics today, this has go to be the one.  Here’s why:  Smart phones are the latest buzz in the mobile world. Tons of companies every-day are churning apps out by the hour and this infographic shows just what is happening in the world of mobile apps – popular apps, top categories, app stores, and more.  It has everything there is to know about mobile apps all in one easy to see visually appealing place.   Check it...

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Posted by on Jun 5, 2013 in Apps, Marketing, Mobile | 0 comments

5 Tips to Prevent Your App From Being a Bust

5 Tips to Prevent Your App From Being a Bust

With 74% of last months apps in the App Store becoming ‘Zombie Apps’ (Apps that didn’t rank) it makes you think: how can these hundreds of thousands apps not even get off the ground? My answer: bad marketing. While quality of product is certainly an important part of any business, it’s NOT ALWAYS this way, do you remember how shitty Windows Vista was? (maybe not if you’ve been an iLover the whole time ;)) But..what did Microsoft do instead of fixing the KNOWN issues that their users were experiencing? Marketing baby – and lots of it. It didn’t matter after a while, because people just bought into the illusion that Windows Vista was ‘semi-good’ according to the marketing, and by the time their sales started declining they came out with the nicer, better, less f’ed up – Windows 7. So today we’re going to cover 5 things you can do to make sure your App isn’t a bust, like the OS I described above. 1) Make your App Remarkable....

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Posted by on Jun 5, 2013 in Apps, iOS Updates, Marketing, Mobile | 0 comments

Buying Your Way to The Top of the App Ecosystem – Got $96,000? [INFOGRAPHIC]

Buying Your Way to The Top of the App Ecosystem – Got $96,000? [INFOGRAPHIC]

After months of labor and restless nights you have to ask yourself (realistically), “What if I build it and they don’t come?” Well, that’s a good question to ask – because honestly, chances are that WILL be the case, (unless you bought my new book) or you have a PR campaign busting their asses on your behalf to ensure that your launch gets a decent amount of exposure. Nonetheless, to expect them to get your App in the top 10 would be a very hopeful thing. After all, now adays you would need at least 80,000 downloads in a 24hr time period according to the folks at TradeMob (a mobile app marketing company) who work with 80 different app discovery partners. After running the numbers from their data, TradeMob had concluded that 80,000 downloads will run you $96,000 in the U.S. for a non-game app — averaging $1.20 per install. Interestingly non-game apps have a 65% uplift, according to TradeMob; but when it comes to Games they get a...

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Posted by on Jun 5, 2013 in Apps, Mobile | 0 comments

3 Driving Forces to Rising Costs of Mobile Marketing

3 Driving Forces to Rising Costs of Mobile Marketing

Fiksu reported yesterday that after a steady couple of months things appear to be heating up for mobile marketers. It found its Cost Per Loyal user Index reach a $1.50 (increase of 10% or .14 cents) over March’s $1.36. The App Store Competitive Index also rose 11% to 5.61 million daily downloads from 5.02 million in March. After digging into the Data Fiksu was able to conlclude a few things, which are: “First, the relentless industry investment in mobile by brands large and small that kept competition high throughout the month. Second, the industry’s smooth transition from Apple’s UDID to its new Advertising Identifier (IDFA) actually kept traffic stable when it could have caused some disruption. And third, the increasing traction of Facebook mobile app install ads, which may have provided developers with a greater pool of efficient inventory and likely buffered the industry against even greater rises in costs.” Fiksu also had a thing or two to say about Apple’s transition to UDID’s.  You can read more on...

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