App Annie Index – Game and Non-Game Top Apps for July 2013
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Tablets Are the Fastest Growing Technology in History
Thanks to the folks over at Netbiscuits we have an interesting infographic to share with you today. One that shows us that search is the number one activity in the US, UK, Germany and France – but also so much more. In 2012 tablet sales increased 400% which demonstrated their popularity in the major markets. In Southeast Asia, sales have gone up at 101% rate and these are EMERGING markets. More information in the infographic below –...
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Why Your App Needs to Have Facebook as a Register/Login Option
If you haven’t heard the news, Facebook is kind of a big deal. Also, they just came out with “Group Albums” but that’s besides the point. The point is, Facebook login for aps is used over 850 Million times every-day by users. Not having this as an option for your app could not only be scaring away users that don’t feel like filling out lengthy login forms, but also making it more difficult to come back to the app (decreasing retention). Obviously, you want to make things as EASY as possible for your users to engage with your app on a daily basis. Taking a look at the inforgraphic below, I’m sure it’d be safe to say that, Facebook can help. ...
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Optimizing Your App Marketing
A couple days ago one of my more favorable author’s Chad Mureta did a guest post for App Annie. The topic was, “How to Optimize Your App Marketing”. Certainly, there are many perspectives on the subject but I think Chad does a pretty good job at describing all the things YOU SHOULD KNOW. With that being said, I thought I’d spare you the trouble of having to read the whole thing, and just give you the juicy parts. Enjoy. Things are and have been moving away from vanity metrics (like downloads) for some time. Developers are encouraged to TEST their marketing as much as possible as this will aid you (them) in getting the data they need as quickly as possible. This data can then be used to tweak and optimize monetization, marketing, and conversions. The Essentials of App Marketing Rarely is an app launched as optimized as it could be. This is a given as their are a multitude of different variables that are considered by the...
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iPhone and iPad Usage – The Who, What and When.
Better late than never. Last Friday Flurry released some insights on the optimal times to reach consumers when their devices are ‘in hand’ (or at least not far). We all know that ‘content is king’ and if that is the case, then context must also be queen – especially when it comes to reaching consumers on their mobile devices. Needless to say, each device evokes its own and unique user behavior. We will talk briefly about context as it relates to iOS devices. Particularly, who uses each device, which devices are used to enact what aspects of users’ lives and personalities, and when usage tends to take place (and peak). This analysis is based on the 397 million active iOS devices Flurry currently measures activity on. It was taken during the month of May with a random sample of 44,295 of iPhone and iPad users. If you’re interested in reading ALL of Flurry’s insights in response to the data, as well as their full report – you can find...
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App Revenue to Hit $75 Billion by 2017
Oh, in-app purchases. How they’ve certainly changed the game. It seems now a days if anything is going to make money, it’s going to be apps. And if it’s going to be apps, then it’s going to come from in-app purchases, or advertising. Certainly that wasn’t the case a few years ago when people still purchased premium apps (apps that cost money to download). According to Juniper Research, the result of this incredible growth is primarily attributed to the growth of apps & smartphones in many markets, but also the monetization models used by developers, and storefronts. Seeing as Blackberry is kind kind of out of the game now, Microsoft and Amazon are fighting hard for 3rd place in the App Economy while iOS and Google Play continue to dominate as 1st and 2nd. Author of the report Siân Rowlands, had this to say: “It is not only developers who are seeking to capitalize on their user base; many app stores are also implementing carrier billing to ensure that...
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Apple’s Newest Guidelines Revision Clamp Down on Gambling and Strengthen for COPPA
As reported earlier this week by 9to5, Apple has strengthened their App Review Guidelines mainly in regards to COPPA (Children’s Online Privacy Protection Act) and to clamp down on gambling apps that actually involve real money. One of the big considerations is that, COPPA prohibits apps from collecting personal data from children under 13 without ‘verifiable parental consent.’ In COPPA’s case, “personal data” is defined as: name, address, phone numbers, email address and present location. NOW however, it has been expanded to include: photos, video and audio. Additionally, apps that are aimed at children must contain a privacy policy, cannot tailor advertising to in-app activity nor may they contain links to content outside the app or allow children to make purchases without verified parental consent. Gambling apps, that involve real money must be free to download are not permitted to offer the option to purchase credits or in-app currency. What this means is that only licensed gambling operations can offer supporting...
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