3 New Reasons to Check out Localytics
As of today Localytics has just added 3 new features to the Localytics App Analytics and Marketing Platform. This latest release is said to: “empower organizations to close the loop of the entire customer lifecycle within apps – from acquisition, to funnel optimization, to tracking the total lifetime value. ”
Introducing..
- Customer Acquisition Mangement
- Real-time Funnel Management
- and Lifetime Value Tracking
Diving into each of them a little further, it is said that these analytics with help in interacting with users in a personalized manner with through highly customized content.
Customer Acquisition Management: 
This feature helps in understanding how effective your advertising campaigns are with ad networks. While originally announced back in October of 2012, the feature has been ehanced considerably.
When compared to Facebook Analytics (which is used by countless organizations to advertise their own app(s)), Facebook gives you basic metrics on the effectiveness of your campaigns, such as: cost per install (CPI) and demographics. What Facebook doesn’t tell you is what users do AFTER they become your users. Nor does Facebook give you the lifetime value of how successful those acquisition campaigns were VS. other acquisition channels.
That would be where Localytics comes in. They make it easy to drill down into each campaign, seeing which segment of users performs best over time. Needless to say, this helps in optimizing your ad spend.
Real-Time Funnel Management:
Redesigned from the ground up, the new funnel management capabilities give Localytics customers both real-time, retroactive and drill-down insight into their conversion funnels.
Simply put:
Funnels help track how users are converting in your app based on specific actions, or events, they take within the app. Each event being completely customizable allows for deep insights on how to lift in-app purchases, subscriptions, and other KPI’s. In this case, they can now also be configured on the fly.
A good example for a conversion funnel (according to Localytics) would be:
“Measuring how many people viewed a shopping cart, filled out a shopping cart and then actually completed a purchase. You may want to drill deeper into funnels to see what converted vs. non-converted users are actually doing in the app to help you assess why users do or don’t convert. Then you can deliver highly personalized in-app messages to the disengaged users that focus emphasizing key promotions or features based on insight gained from your most valuable customers.”
Lifetime Value Tracking:
As of now, way too many organizations still focus on metrics that don’t give a true sense of value to the entire business. That said, LTV tracking is among the most important metrics for anyone who wants to make decisions based on the engagement and overall value of their apps.
An example Localytics gives of this feature in action is:
“Say you discover that tablet users have a much higher LTV than smartphone users, in particular in the U.S. vs. Europe. This information could guide you to focus on developing your tablet app and running more in-app messaging campaigns in certain geographic markets.”
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
