38% of those in UK will upgrade their phones to “Look good”
Even more surprisingly is the 66% that would throw down their $ without knowing what the new device actually does. Some would say that smartphones are becoming more of a fashion accessory than a useful device, at least this is what was found from a report from eBay.
As expected the new release of the iPhone 5S (and perhaps 5C) has caused many smartphone owners to put their older devices up for sale, interestingly at 2x as much from last year.
Some more stats to look at:
- 68% will sell their old phone to subsidize the cost of a new device.
- 25% said they would store them away for an emergency.
- 66% of those in the UK would:
“upgrade and spend fortunes on a new phone; even without being aware of what has changed or understanding the technological advances of the new gadget.”
Talk about good marketing.
Over 52% of women in the UK admit to not understanding the benefits of any updates, VS 29% of men.
Shamelessly, it was also previously reported that 38% of those in the UK have sabotaged their phones to get an early upgrade. Although, it wouldn’t be surprised if the US has a higher percentage though, to be honest.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
