4 Tips on Launching Your App
Why waste time on this one. Let’s just get into the nitty-gritty so you can be on your way, enjoying the day ahead, and most importantly – launch that App of yours.
1) Track Your Performance.
There are various ways of doing this, and it’s critical to your success. Once your app is published it’s important to track initial user experience both quantitative and qualitative. While there are more than enough platforms out there to help you do this, here are a few: App Annie, Localytics, Flurry.
To distinguish the two varying methods of ‘tracking’ above quantitative refers to: specific metrics relating to user actions, whereas qualitative would be more of direct user feedback that gauges emotion and interest.
2) Invest in initial User Experience
There was an article I wrote earlier that talks about how 57% of gamers brand discovery/awareness is from word-of-mouth. That’s a pretty big number. And if you want ot take advantage of that type of referal-based marketing, then you better focus on the initial impression you’re putting out to allowing an easy ways for your users to onboard.
Again, these experiences should be tracked from both the quantiative and qualitative standpoints.
3) Engagement is a KPI
Obviously. In addition to other metrics you should consider as KPI’s (key performance indicators) such as: Time-in-app, daily,weekly, and monthly sessions. Engagement, and retention are two bigs ones you should also keep in mind.
4) Always try to increase conversions
Unless you have a paid app, you want to have an idea what your projected lifetime value of your users is, but it’s also important to understand ‘initial lifetime value’.
One thing that’s been done successfully in the past is to establish your initial KPI benchmarks in beta territories (markets you don’t plan to launch in). Surprisingly, this is becoming more and more common for developers testing their app in places with similar demographics before they make the ‘big launch’ in the U.S. (or wherever they reside). Doing this allows to establish your KPI’s and test things out before you decide to go global.
If things aren’t working you can always post-pone, but better to know beforehand than after launch and having your app die with every passing day that you haven’t figured out why.
May the force be with you.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
