58% of Americans Only Take Pictures via Their Phone
Only 33% actually use a digital camera in addition to their smartphone. This is according to a recent report by Suite 48 Analytics. The report also found:
- Only 4% of people use a tablet with their smartphone to take, edit, and share photos or even buy products and apps.
- Only 5% use all three devices.
- Taking a look at the growth of smartphone camera use, 18 months ago the percentage of people was only 37% compared to today’s 58%.
A couple things to observe:
1) How Mobile manufacturers have recently changed their focuses on improving the quality of cameras on their smartphones.
I.E.
Samsung with the Galaxy S4 Zoom, which has 10x optical Zoom.
and
Nokia, with their Lumia 1020 and it’s 41 mega pixel camera that is claiming to have ‘reinvented the zoom’.
2) Manufacturers are not shying away from cameras all together just yet. Samsung recently released the Galaxy NX which is a camera that has similar smartphone functionalities, wi-fi and access to the app store.
Suite 48 Analytics President Hans Hartman had this to say:
“With smartphone market penetration still growing and camera optics and photo apps still improving, smartphones are rapidly becoming the most used device for many photo tasks.”
To see a visual breakdown, check out the image below.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
