80% of UK smartphone users use OTT services [INFOGRAPHIC]
What does OTT even mean? Oh wait, ‘Over-the-top’ messaging. I suppose that is what you would consider a messaging service where you can send stickers, non-traditional emoticons, and more. Almost like MSN messenger WAY BACK when.
In any case, evidently a new infographic from the folks over at Acision has revealed that 80% of UK smartphone users use OTT services, of which 76% admit they use them in addition to IM services.
Think: What’sApp + ichat. Not that uncommon, I know I do it.
The infographic below has a lot more cool stats, check it out.