Top Mobile Trends of 2013 – Part 2 with: Forrester, IDC, Gartner, Mary Meeker, Emarketer, Yankee Group and Golden Gekko
While Part One of this series focused more so on the consumer-facing market trends, this one will delve into the B2B space. With mobile devices expected to drive 57% of IT market spend, 20% of sales firms are set to use tablets as the primary platform for field sales reps in the next 2 years.
That being said, GoldenGekko advises,
“Make sure that you’ve set a substantial part of your IT budget for mobile in the year to come to stay competitive. If you invest correctly, the ROI will be better than any other investment you make in 2013.”
Every IT Budget is a Mobile Budget
Between 2013-2020 90% of IT industry growth will be driven by 3rd platform technologies that, today, represent only 22% of ICT spending.
Worldwide IT spending growth will be 5.7% while mobile devices alone will drive 57% of IT growth.
Spending on mobile applications will grow by 50% in 2013.
“CIOs will concentrate both on developing new mobile applications and making sure existing applications are ready for the mobile environment.”
said GG.
Native Apps vs HTML5 apps
In the fall of 2011 there was a major shift towards HTML5 and hybrid apps by brands and enterprises alike that had been told by their web agency, CTO, or CIO that, ‘HTML5 was the future’. Unfortunately, in the fall of 2012 the trend has completely reversed largely due to Facebook and other technology leaders acknowledging the challenges with HTML5, such as ‘impact on look’ and ‘feel and performance’.
Other Insights..
From 2011-2016 the business process services market is looking to double in size to $145 billion as companies look for new effeciencies in the way they conduct business.
A full 66% of employees now use two of more mobile devices for work.
Mobility is quickly becoming one of the most important battlegrounds for business innovation. Businesses should be exploring how it will operate when location constraints are obliterated. CIO’s should have clear visions of a world in which every customer, worker or supplier is hyper-productive, available, and engaged.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
