Global Mobile Ad Revenues to growing at 400% from 2011-2016
Not to mention they’re expected to hit 11.4 Billion this year. According to Gartner, ad revs were $9.6 billion in 2012 and are set to reach 11.4 billion this year before exploding to 24.5 billion in 2016.
Where we stand, the growth is at about 400% from 2011 up until 2016. Research Director at Gartner Stephanie Baghdassarian said,
“The mobile advertising market took off even faster than we expected due to an increased uptake in smartphones and tablets, as well as the merger of consumer behaviors on computers and mobile devices.
“Growth in mobile advertising comes in part at the expense of print formats, especially local newspapers, which currently face much lower ad yields as a result of mobile publishing initiatives.”
Exact figures can be derived from the image below.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
