Apple App Store to have 435K New Apps in 2013
But how many of these Apps will go into the ‘App Graveyard’.. where many, many, many Apps wonder, waiting for the day their creators will revive them to become the App they were created to be. Mobile analytics firm and ad network Adeven released a new year-end report today which reveals several key findings.
One of these finding is of course, that the iOS App Store is looking to grow an additional 435,000 apps this year (on top of the 790K+ apps available for download). This will be a substantial increase from 2012 which had 380,000. According to Surikate however, 81% of UK visitors stop browsing after checking out the top 50 apps. This is decrease in viewership is likely due primarily as a result of Chomp’s acquisition prior to iOS 6 when they implemented the new UI to the app store.
Adeven also found that most apps were likely to go un-noticed with 64% of apps not even securing a ‘ranking spot’ for the month of December, thus creating ‘Zombie Apps’ living in the ‘App Graveyard’. A zombie app, needless to say, opportunities for being discovered are very slim. This is primarily to do: 1) the app not being ranked (PERIOD). 2) As a result, not showing up in keyword searches when users may actually be seeking out the app.
One would assume that the problem is solely, “not being ranked”. After pulling data from over 1,600 iPhones on both iOS 5 and iOS6 Surikate says otherwise. With 81% never going past 50, and most not even going past 25. The study also revealed that 75% of users downloaded titles from the top charts without having heard about them beforehand. (Great exposure = Great conversions)
While growth will continue steadily over the years to come it is also true that the # of apps going into the “app graveyard” or becoming “Zombie apps” will continue to grow as well. Adeven found the # of Zombie Apps was around 60% and increased to 64% in its most recent report last June.
So how can YOU avoid the App Graveyard?
Simple. Contact me.
If you prefer to go the more difficult route..
Make sure to always keep these 8 qualities in mind when creating or making major updates to your app:
If your app doesn’t have 6/8 of these qualities, don’t bother.
Is it (or does it have)..
- Fun/Entertaining
- Intuitive
- Engaging
- Addictive
- Value
- Cross-Cultural
- Great graphics and sound
- Viral
Also, app store ‘shoppers’ are browsing the most bewteen 6 and 9pm. With 52.2 million virtual visits per week, this is worth remembering.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
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