iPhone captures 51.2% of US Smartphone market – Android Users up 10%
After reading earlier today about how Apple’s iPhone accounted for 6.2 million of Verizon’s 9.8 million (63%) activation’s it was discovered that only 651,000 were the iPhone 5. This may be due to the fact that the device was only sold for 1 week in the quarter.
Overall, new data released by Kantar Worldpanel revealed that iOS stands at 51.2% vs 44.2% Android. Kantar also noted,
“…36% of iOS sales were derived from other smartphone users over the last year. While this figure remains stable over time, the proportion of Android users moving towards the Apple brand increases. 19% of iOS sales over the last year were derived from Android users, compared to 9% in 2011,”
The majority of these ‘switchers’ are said to have come from Verizon. With 49% of new iPhone sales from previous users of other OS’s, 30% came from Android. AT&T continues to lead as top carrier with 33.3% of smartphones sold in the 12 week period, while Verizon sits at a close second with 32%. Another interesting insight is that, 35% of iOS sales were those upgrading from a previous iPhone.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
Whoever wrote this, you know how to make a good airtcle.