Apple releases Q1 2013 earnings
To break it down, Apple projected it would do about $52 Billion this quater, Analysts had predicted $55 Bilion in revenue and $13.41 earnings per share with 50 million iPhones, 23 million iPads, 12 million iPods, and 5 million Macs. Regarding The actual Financial and Device Numbers, here’s how it went:
Money:
Revenue: $54.5 Billion
Profit: $13.1 Billion
Earnings per share: $13.81
Profit Margin: 38.6%
Devices:
iPhone: 47.8 million
iPad: 22.9 million
Macs: 4.1 million
iPods: 21.7 million
When you compare these numbers to last quarters (Q4 of 2012):
27 million iPhones
and
14 million iPads
With revenue of $36 billion and profit at $8.6 billion.
For a company that’s ‘supposedly struggling’ and whose stock prices shed near $200 billion from its $700/share high in September, I’d say Apple’s tremendous growth over the previous quarter proves it’s doing pretty well.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
