22% of US Tablet users spend $50 via their device each month
ABI Research predicts 145m tablets will ship this year and tablet-based shopping is becoming quite the trend in the US. With 22% of users now spending $50 or more via their device each month, 9% spend $100 or more.
While mobile shopping of physical and digital items hasn’t affected retail stores yet, companies are concerned their shops are being turned into showrooms for e-commerce buys. Data recently showed that a 1/5 of Americans use mobiles when in-store to make price comparisons.
More so, over 50% of tablet shoppers admit to having performed price checks, redeemed coupons, and completed location-based searches while shopping in the past 90 days.
Jeff Orr, senior practice director of mobile devices, ABI Research, said:
“Tablets are quickly becoming the go-to transaction screen within the home. The opportunity to keep consumers buying in-store squarely remains with the retailer. So far, the presence of a media tablet during the shopping experience has not altered the sales channel where consumers finally buy products.”
17% of tablet owners use their tablets when reading newspapers and magazines, and another 14% use them in conjunction with the TV (second screen display).
If you’ve read this entire article and find yourself not being a Tablet user just yet..
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
