Flurry rolls out Crash and Acquisition
Today Flurry started rolling out their user acquisition and crash analytics services. Crash analytics lets developers get automatic alerts on new errors and common crashes. Allowing them to diagnose where these errors are originating from with full stack traces including symbolization.
The user acquisition analytics helps app marketers determine their CPA (cost per acquisition) on different cost-per-click and cost-per-install advertising, and e-mail marketing campaigns. They can evaluate the users they get through these different channels based on how long they end up staying with an app, how often they engage with it or how much they spend on it.
Both features are free and are part of the same analytics SDK that developers regularly use. The user acquisition is now available on both platforms, but crash analytics is in beta for Android and will come out for iOS later this month.
In crash analytics, Flurry faces off against Crashlytics, which Twitter recently acquired. In user acquisition analytics, Apsalar’s ApScience looks at marketing campaigns to see how effective they are.
Flurrys built its crash analytics solution with Plausible Labs, which is the creator of the Open Source PLCrashReporter, already relied upon by thousands of developers. Flurry says it improved that reporting solution, by no longer requiring developers to keep track of dSYM files, implement custom configurations that include symbols and increase the size of their app to get actionable crash reports.
As for the company itself, Flurry recently took $25 million in funding led by Crosslink Capital, (the late stage firm that backed Pandora) and now brings in around 80-$100 million in revenue every year.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
