52% of Women in UK to purchase Valentine’s Day gifts via Mobile this year
This year, consumers are heading to their phones rather than shops to purchase their Valentines day gifts. With Valentine’s Day just 4 days away, over half of female consumers in the UK are now looking to their phone to purchase gifts for their loved ones.
A Mojiva report has found that 52% of British women would rather purchase Valentine’s Day gifts from their mobile than visit a retail location. More so, 53% of consumers now think more favourably about brands that make use of mobile advertising. The report suggests that m-commerce is set to play a crucial role for retailers in 2013, with 66% of consumers claiming that they believe a mobile device will ease the process of buying Valentine’s gifts.
As consumer confidence in m-commerce continues to grow, 50% of men and 35% of women claim that they would be happy to spend more than $40 on a gift via a mobile platform. Lastly, consumer engagement with mobile ads is also on the rise, with the report finding that 65% of smartphone and tablet users have tapped on a mobile ad in the past six months.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
