Apple Dominating Mobile Video Viewing with 60% Occuring on iOS vs 32% on Android
A new study from video monetization company FreeWheel has revealed that the mobile video market grew 10% Year-over-year from 2011 to 2012, starting at just 2%. Of that, Apple’s iOS grew its share in total mobile video up to 60% while android is just over 1/2 of that with 32%.
While both platforms experienced considerable gains in overall video viewing volume 30% of online videos on non-PC/Mac devices occured between Q3 and Q4 of 2012 alone.
Needless to say, Apple’s strong lead is attributed to its dominance in the tablet market where FreeWheel says,
“Android has yet to field a competitor that can truly make a devnt in the overall share.”
The iPad accounting for 24% alone, while the iPhone had 30% and iPod touch accounting for the remaining 6%.
With the biggest difference being in Q4 its easy to imagine that the iPhone 5, new iPad mini, and new iPad could have been a result of the new spikes in traffic.
With the Kindle Fire being the most used Tablet on the Android platform, its clear that something revolutionary is going to have to come along if they’re to ever catch up.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
