What Big Brands Can Teach You About Increasing Your Apps Revenue
Launching an app is only the first step to success. You may have gained a few thousand new users but without knowing who these people are and how they use your app, you are basically shooting in the dark.
Big brands however, use data-mining techniques to increase revenues by spotting trends, tailoring advertising campaigns to target specific customer segments and identifying the most productive social medium for promotional efforts.
Let’s talk about 3 Ways hidden data in your app can help you.
Before we jump into though, I want you to understand why it’s important to study your apps users. If most of your customers come from Brazil, then you can target Brazilian blogs, South American magazines and local newspapers in the country. Similarly, a large female client demographic profile should have you thinking about advertising on Pinterest, targeting blogs that deal with raising children or running ads in popular women’s magazines.
Let’s look at an example like The North Face, popular among outdoors enthusiasts, mountain climbers and hikers, they target a very specific customer demographic. The company’s location-based app also helps customers find the company’s nearest store and hiking trail. The app even keeps track of elevation, hiking speed and distance traveled. Tracking customers’ habits makes it easy to identify effective advertising forums for their promotional campaigns.
Make sense?
Good. Let’s get into it.
1) Identify Features that Customers Use
Whatever your users are using the most, find out what it is – and make it better, more enjoyable, more engaging, anything to improve the customer experience of what they’re engaging with the most. It might also be a good idea to get rid of features not aren’t as popular or used very rarely (unless of course its a very important component of your app). Clever app marketing builds trust and authority, so fine-tuning your apps is a key component to keep them relevant and support brand marketing.
2) Identify Your Best Customers by Channels
We’re all different. There’s no doubt about it. Because of that, that means that not all your customers/users are going to be using social media the same. Business owners use LinkedIn and young adults more likely use Twitter or Facebook, while Pinterests majority user base is Women. Another thing to analyze is the devices people use to help you know where you should be spending your marketing $ or where to focus your development efforts regarding updates.
I.e.
If 95% of your users are on iOS
and 5% are on Android
..Maybe it’d be a good idea to get that iOS Update out first, even if it means that it will push the Android update back 1 month, instead of working on them at the same time.
3) Study Your Customers
The more you know about your customers the better you’ll be able to market to them, and the more you’ll be able to sell to them. Sounds kind of like a prick of a thing to do, but when you really think about it, you’re just giving them what they’re most interested in, and they’re showing you that they’re interested with their $.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
