New iWatch Patent Filed – Changes the Game Once Again
While I generally don’t like to write about the topic of the iWatch because I think the idea of an iWatch is stupid, this latest updates in what the iWatch could actually end up being – has me thinking about things differently. The U.S. Patent and Trademark office has released an interesting patent that raises the question, “did everyone get it wrong?” See the image below, thanks for to the folks over at PatentlyApple.
According to the patent application, Apple is looking into methods that can integrate flexible components into a bi-stable spring, slap on bracelet design. Apple even highlighted a number of use cases for the accessory that would talk to other electronic devices, i.e., iOS devices, such as viewing recent calls, responding to text messages, managing playlists, and viewing maps, quoting Apple,
“The bracelet goes far beyond being a wristwatch. Apple states that with a multitouch display, the user “can accomplish a number of different tasks including adjusting the order of a current playlist, or reviewing a list of recent phone calls. A response to a current text message can even be managed given a simple virtual keyboard configuration across the face of the flexible display.”… According to Apple, a larger display is also more desirable for map viewing. The arm mounted location makes map viewing a desirable function for such a device, as a traveler or explorer can easily reference the information with a flick of the wrist while exploring.”
Additionally, the patent described a number of powering methods that could use a solar panel (for instance) underneath the display. More in the quote below,
“Apple states that the Kinetic energy gathering device noted above in patent figure 5A (# 502) has its advantages. Having the accessory device on an extremity is an ideal location for gathering kinetic energy. The simple motion of a user’s arm or leg allows the accessory device to harness some of that energy for charging battery. The Antenna in patent figure 5A (# 506) is for establishing and maintaining the connection between the bracelet accessory and a portable electronic device such an iPhone. The antenna can be configured to pass data over WiFi, Bluetooth or any other suitable wireless protocol.”
Other possible features included: using the device as a night light for cyclists, viewing maps, and high quality video streams. Check out the video below and prepare to be amazed (I was at least).
Something else that is of particualr interest is the watch’s built-in accelerometers and gyroscopes that it uses to ensure content is always visible and facing the user as the device (and users arm) is in motion. Much like the other rumors, and alleged media that has surfaced, this one is also very appealing, but with a patent – this one certainly has more credibility above the rest. Time will tell.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
