Kindle Fire and iPad Mini Taking Off
A new report from ad platform Millennial Media has revealed that tablets alone accounted for a substantial amount of impression growth, with Android devices coming full fledged. Of the Android devices, the Kindle Fire and Samsung tablets were the two dominant share holders with a combined total of 41% of the tablet market, compared to 58% for Apple.
When taking a look at the screenshot below it’s apparent that the Smartphone share of mobile devices also grew considerably from 68% to 75%. Non-Phone connected devices (Tablets) also growing 5% and most unsurprisingly, Feature Phones regressing from 17% in 2011, down to 5% in 2012.
Millennial notes that Android continues to take up more places in the top 20 mobile phones list on its platform, while Apple continues to reign as the market leader with its own devices generating oustanding traffic from just the few core devices. The iPad mini in particular, was among Apple’s strongest performers, growing its share of impressions at an average rate of 28% (per day) within just weeks of its launch. Millenial remarks that,
“that’s a new best fo the 7-ich tablet category”
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
The Kindle Fire is a mini tablet computer version of Amazon.com’s Kindle e-book reader. Announced on September 28, 2011, the Kindle Fire has a color 7-inch multi-touch display with IPS technology and runs a forked version of Google’s Android operating system. The device—which includes access to the Amazon Appstore, streaming movies and TV shows, and Kindle’s e-books—was released to consumers in the United States on November 15, 2011. ‘`,^
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The Amazon Kindle is a series of e-book readers produced by Amazon.com. Amazon Kindle devices enable users to shop for, download, browse, and read e-books, newspapers, magazines, blogs, and other digital media via wireless networking. The hardware platform, developed by Amazon.com subsidiary Lab126, began as a single device and now comprises a range of devices – most using an E Ink electronic paper display capable of rendering 16 tones to simulate reading on paper while minimizing power consumption.;-`:
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