The Harlem What?
By now. Surely you’ve heard of The Harlem Shake from Bauer. No? Then you have to check it out here. It’s pretty much like the next Gangnam Style. What I find very interesting however is that, un-like Gangnam Style the # of viewer generated video responses is subsantially more.
Substantially.
Since YouTube’s latest Trend Report 2 weeks ago there were over 4,000 Harlem Shake video responses being uploaded every-single-day. The videos that had been uploaded had also accumulated over 175 million views with 40,000+ Harlem Shake Videos being uploaded in total.
Interestingly enough, this article is NOT about the Video.
It’s about The App.
The Harlem Shake App has exploded in Downloads (as seen in the image below).
Another thing worth mentioning as courtesy to the folks who brought this to my Attention – App Annie, has recently added several new features to their Analytics Services which include:
Hourly Rankings
Your apps’ rank in the top charts is one of the best leading indicators for downloads (and revenue). Needless to say, the higher the better – where spot #10 could make more than spots 50-100 COMBINED.
If you’re spending money on user acquisition, you want quick feedback to know that your marketing is working, and that you’re getting some downloads and climbing up the charts. With this in mind, App Annie has changed their app rank top charts to update each hour throughout the day, so you can see more quickly if your app moves in rank.
Additionally having added, rank history, by the hour, for all iOS apps, so that you can closely track your rank to see that your marketing dollars are doing their job. This feature is available for all App Annie Analytics users – and you can view the hourly ranking data for any app on the Apple Appstore.
Parent Publishers
App Annie has begun to map out the publisher relationships and are now displaying the publisher, as well as who owns them on the publisher detail pages.
Data Exporting
They’ve also added “download to CSV” for all our Analytics charts and tables.
Analytivs API Private BETA
While still testing a number of things, if you’d like to join the private BETA, send an email to support@appannie.com, and they’ll do their best to include as many people as possible.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
