Mobile World Congress 2013 – January App Downloads and Marketing Indexes
Earlier last week at the Mobile World Congress in Barcelona Fiksu released January Indexes revealing: increase mobile app download volumes, and a decline in user acquisition costs. The report is said to reflect the impact of the holiday activation surge that occured during ‘power week’ prior to when the data was pulled.
Traditionally, the new year has been an attractive and cost-efficient time for app marketers to acquire new loyal users. Made evident by Fisku’s data, there was no exception this year showing CPLU (Cost per loyal-user) dropping 11 cents to $1.56, from December’s $1.67.
When it comes to downloads, Fiksu’s charts revealed 6.01 million daily downloads in January, up 13% from December’s 5.32 million. With record device activations on Christmas Day 2012, user activity and app discovery soared during power week and this carried well into 2013.
For 2013, Fiksu expect brands to not only allocate more dedicated spending to mobile advertising, but to also get even savvier about aligning seasonal spending to the ebbs and flows of user acquisition costs.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
