![The Mobile Shopper in 2013 [INFOGRAPHIC]](https://mobileminute.info/wp-content/uploads/2013/03/Screen-Shot-2013-03-06-at-6.20.35-PM.png)
The Mobile Shopper in 2013 [INFOGRAPHIC]
A new infographic released by the folks at Intela looks at the growing uptake for m-commerece in the UK and US, and how we can understand these tech savvy shoppers. Part of the infographic reveals that 44% of US consumers are now thought to be more likely to make a purchase via their mobile device than they were just a year ago, while the same is true for 40% of UK consumers in those same 12 months.
Earlier last month Intela also published a report that revealed 12% of consumers would be happy to make substantial purchases of over the $129 range in a single purchase over their phone. The report also found that email optimized for mobile is a key trigger for 27% of consumers in the UK to make a mobile pruchase, VS banner ads on mobile sites that only triggered a hardly mentionable 1%.
These trends were also found to be true in the US with 36% of smartphone owners driven to make a purchase by email optimized for mobile, yet not one of the 1,000 US respondents said that banner ads on mobile sites would elicit a response from them. Note that down PPC guys.
Guénolé Le Gall, head of Mobile, Intela, said,
“Waves of innovation in smartphone technology has meant mobile commerce is finally becoming a tangible reality for consumer facing businesses. In line with this, we can expect the mobile channel to be the subject of increased performance for advertisers and marketers. As people get more dependent on their devices, mobile commerce’s prominence will grow – just as e-commerce did as online technologies improved.”
More insights in the Infographic Below – Enjoy.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
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