Who’s Really Leading the Way in Business Tablet Growth?
One would naturally assume that Enterprises (100+ Employees) above all else would be leaps and bounds ahead of everyone else as leaders in the tablet revolution. According to a Inuit, things may not be so. The company has compiled an infographic which shows the projected growth rate in tablet adoption acros a variety of business sizes between 2011 and 2016.
As seen in the infographic below, small companies between 10 and 100 employees account for 78.5% of Tablet growth, while Micro Businesses (under 10 employees) account for 98% (given the business owner themselves is likely the one using it, which to me makes it more of a ‘personal device’ in that case). Not surprisingly however, 92.6% of business owners favor the iPad when it comes to their tablet choice.
One thing to keep in mind however is that: these figures are growth rates not actual volume of tablets adopted by businesses. If that was the case, given the difference in purchasing powers larger firms would still be on top.
An Intuit representative went on to say,
“We believe the rate of tablet adoption will increase fastest among businesses with 10 or fewer employees because application design is improving to simplify processes for individual business owners,”
“They are no longer just extensions of larger enterprise applications, so right now it’s easier than ever for the very smallest businesses to integrate tablets in an effective way.”
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
