85% of consumers prefer mobile apps over mobile sites
Tech performance firm Compuware has revealed their findings in a global study of consumer mobile expectations and experiences. The study revealed that 85% of respondents prefer apps to mobile sites – speed and convenience being the two biggest contributing factors.
55% cent say apps are more convenient
48% say they’re faster
and 40% per cent say they’re easier to browse
Despite apps becoming more popular..
62% have experienced crashes and errors
47% cite slow launch times
and 40% have downloaded an app that wouldn’t even launch
Compuware Technology Strategist, Stephen Pierzchala went on to say,
“With consumers expecting greater experiences with mobile apps now more than ever, fulfilling those expectations doesn’t just happen — it takes a conscious effort throughout every stage of the design and development process to get it right.
“Performance is a crucial contributor to providing a dependable mobile app user experience, so performance should be considered a key driver in the design process. Mobile applications need to focus on a core utility, and they need to be fast and reliable in order to be valuable.”
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
0 Comments
Trackbacks/Pingbacks