Apple to take 65% of $25 Billion Global App Revenue in 2013
New data from ABI Research says the global app economy will reach $25 Billion this year. Of that, 35%, or $8.8 billion will be from Tablet apps, and 65%, or $16.4 billion will be from smartphones. Together, Apple is looking at a 65% share. ABI says that the overall trend has tablet app monetization outpacing smartphone apps, and expects by 2018 tablet apps will surpass smartphone app revenue – at which point, total global revenue will reach $92 billion.
According to analyst Aapo Markkanen,
“The larger screen makes apps and content look and feel better, so there are more lucrative opportunities,”
“One might think that the bigger installed base of smartphones would compensate for the disparity, but that notion fails to take into account the arrival of low-cost tablets, which hasn’t even started yet [in] earnest. The smartphones paved the way for them, but in the end we believe that it’s the tablets that will prove the more transformative device segment of the two.”
With that said, ABI expects Apple to take 65% of global app revenues, followed by Google Android’s 27%. The remaining 8% will surely be fought over between Blackberry, and Windows.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
