This feature will allow app developers (indie or company) to take advantage of the real-time sharing capabilities on Facebook,  which has often proven to have direct impact on a mobile app’s virality and subsequent success.

While Kinvey isn't the only player in the field (Parse,Stackmob,FatFractal and Applicasa - to mention a few) Parse is the only competitor (at this point) backed by a whopping $5.5million in Series A funding through Ignition Partners.

Kinvey on the other hand..is backed by Atlas, SK, and Avalon.

Kinvey co-founder and CEO had this to say on the subject,

"Native mobile apps – unless they have a web backend (like Spotify, Instagram, RunKeeper) – cannot integrate with Open Graph, because Facebook needs to read data in a web database to then publish to members’ timelines,”

Adding,

“Since most app developers lack the time and resources to build and operate a web backend, they are effectively blocked from Open Graph.”

Integrating with Open Graph currently requires that apps deliver their dats into Facebook's Oopen Graph web edpoints says Sridhar.

 “This backend dependency breaks down with native iOS and Android apps where the primary form of access and experience is solely on a mobile device with no web accessible backend, thus creating a significant crack in Facebook’s Open Graph strategy when it comes to mobile.”