In-App Purchases (IAP)’s Generating Record Revenues
According to app analytics company Distimo, in-app purchases generated a record 76% of total App Store revenue in the U.S. in February. The report only tracks revenue generated through the app store, so this does not include ad revenue. In Asia, at least 90% of all revenue came from in-app purchases according to Distimo. Interestingly, freemium apps were found to generate the least amount of revenue per download, with just 93cents per download (based on the top 250 apps in the U.S.’s) Apple App Store.
Meanwhile, paid iPhone apps w/o in-app purchases generated on average, $2.25 per download. Paid apps with in-app purchases generate even more revenue. iPad paid apps averaged $4.04 in revenue per download.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
