Apple Increases Gap as Leading Smartphone Vendor in US, iOS Takes Share from Android
comScore has released their February monthly report that ranks the top smartphone OEMS (Original Electronic Manufacturer’s and platforms for the 3 month period ending in February. As seen in the image below, Apple’s distribution increased by near 4% (3.9%) while Samsungs only increased by 1%. HTC,Motorola, and LG all showed declining shares between 1.7% and .2%.
One thing to note is: “the shipped vs. sold dispute doesn’t apply to comScore’s results, as its data comes from surveys tracking smartphone subscribers and usage and not sales or units shipped.”
While Apple may lead in OEM, Google still reigns over all with the top OS. Despite the fact that it decreased from 53.7% (in November) to 51.7% in February, it still is quite a chunk higher than iOS at 38.9%. Sadly, Blackberry, Microsoft, and Symbian only represent 9.1% of the remaining market (cumulatively). With Blackberry at 5.4% share, Microsoft at 3.2%, and sad Symbian at 0.5%. RIP.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
