All-time Revenues and Downloads of 250 Top Grossing Apps
Another update to the report Distimo released a while back, which analyzes the all-time downloads and revenues of the top 250 grossing apps from February, 2013 – also showing the most lucrative models for app monetization. These apps have been published since January 2012.
The main takeaways:
- In-app purchases generated a record setting 76% of all revenue in the Apple App Store for iPhone in the U.S. in February 2013 (up 53% from Jan, 2012). In the Asian markets (Hong Kong, Japan, China and South Korea), 90% or more of all revenue was generated by in-app purchases. Broken down by business model: 71% IAP Revenue from Free Apps, 24% from Paid and 5% IAP from Paid Apps.
- Of the top 10 apps for February, the average revenue per download(ARPD) ranges from $0.37-$7.04.
- Interestingly, of the 3 monetization models, freemium apps generated the least amount of revenue per download with an average of $0.93. Looking at the top 250 apps in Apple’s App Store in the U.S., 92 freemium apps generated less than $0.99, which is the lowest price point for paid apps.
- The average revenue per download (ARPD) of the top 250 apps was $0.99 in the U.S. This number is substantially higher in Japan, where the average user spends more on apps, and the ARPD of the top 250 apps was $3.12.
- Premium apps without in-app purchases generate $2.25 in the Apple App Store for iPhone in the U.S. Paid apps with in-app purchases generate even more per download, indicating that users are not completely put off by the fact that they also have to pay for additional features within the app, in addition to the upfront fee.
- The average revenue per download for paid apps is higher on iPad than on iPhone in the Apple App Store in the U.S.: $4.04 versus $2.25.
- The average iPad download generates more revenue with in-app purchases than on iPhone. Freemium apps have an ARPD of $2.26 on iPad versus $0.93 on iPhone.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
