![Mobile Path to Purchase in UK [INFOGRAPHIC]](http://mobileminute.info/wp-content/uploads/2013/04/Telmetrics_xAd_CrossCat_Graph_R5_low_rez-366920_628x210.jpg)
Mobile Path to Purchase in UK [INFOGRAPHIC]
This infographic is especially for those in the UK, but seeing as how close the U.S. and U.K. are in the mobile category, it could be said that some insights can certainly be gleened from this infographic of how Americans may be ‘going about things’ as well.
Two differences that HAVE been made evident is that, UK consumers show strong purchase intent but less immediacy than those in the US. UK mobile consumers have also been found to be more committed to their due diligence than those in the US.
Additionally, the study reveals that UK mobile users show a higher purchase intent and place a greater emphasis on local relevancy, with 56% claiming to have made a purchase.
More insights can be derived from the Infographic below.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
