PathMapp Goes Live
Mobile A/B testing startup PathMapp that made their debut at Tech Crunch Disrupt earlier last year has officially went live today.
Pathmapp has essentially created a solution that allows developers to test different designs and push them out in realtime. Today, the startup is officially launching their A/B testing platform for native iOS apps, with the goal of enabling mobile developers the ability to optimize their apps and increase conversions without sacraficing their users experience, or even making substantial workflow changes.
PathMapp CTO Andrew Herman said,
“As mobile developers, we saw this massive gap in the market,”
“Similar technologies have existed on the web for years, but have been sorely lacking in the mobile space since the first iPhone debuted in 2007.”
Today, App developers can use Pathmapp to dynamically change the campaigns pushed to their users in realtime. Additionally, Pathmapp has improved their analytics and statistics to offer “confidence measurement,” which crunches the numbers on user behavior and interaction, informing developers which designs are performing the best among users. Aside from that, Pathmapp now also offers the ability to segment users.
When it comes to cost..
- Pathmapp offers all users a free, 15-day trial.
- Afterwards.. prices start at $19/mo with the “Scout tier” plan.
- Then, $79/mo with the “Pathfinder tier”
- and finally, the $399/mo with the “Trailblazer” plan.
At the end of the day, PathMapp has put together a pretty cool solution for developers, one that I encourage you to check out. While currently only available for iOS all you have to do is drop in PathMapp’s SDK into your app and you can begin creating interfaces with Xcode, and managing things with their Web dashboard.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
