Push Notifications Boost App Engagement and User Retention

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Yesterday I wrote an article..

 “Best Tips on growing your App Business” 

 

..and in that article I spoke a lot about Customer/User loyalty, engagement, and retention   So I guess this is kind of a Part 2 (if you will) of that article.

 

So let’s jump right into this.

 

It seems rather obvious that push notificiations would increase engagement..

 

..but how about retention? 

User retention as a result of push notifications doesn’t strike me as being very intuitive.

Engagement, yes and here’s why.

 

Naturally, people HAVE to either “dismiss/don’t allow” or “allow” the notification they’re receiving which would theoretically, in it of itself increase “engagement”.

 

But what exactly is considered to be  “Good Engagement”  in the App Business?

 

To me, Good Engagement are these things – and in this order:

 

1) Users are using your app on a daily, or at least weekly basis.

 

2) Users are rating your app upon request of the push notification (because they’re happy to)

 

3) Users are telling others about your app – because it’s just so darn good! (attributes to virality and word-of-mouth marketing)

 

4) They are contacting you (the developing party) on different social platforms (such as Facebook or Twitter) and conveying their joy and gratitude (for everyone to see) your app has delivered to them.

 

I suppose when you’re looking at the aforementioned items you could say that..

if you can make it down to level #4 with all your users you have a kick-ass HIGHLY engaging app

 

..that is (as a result) going to be getting Tons of downloads and reaping the rewards of viarlity and word-of-mouth.

 

On the other hand.. Negative Engagement 

(which really come as common sense, but I’ll list them any way)

 

Some things you shouldn’t look forward to seeing is..

 

#1 High un-install rate

 

#2 High amount of negative ratings

 

#3 drop-off in downloads

 

#4 Notification that your app has been sent to the App Graveyard (not really, but you get my point)

 

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Hopefully this has shed some insight on the topic of Engagement and retention within the App Business.  Would love to hear your thoughts or questions below.

 

Best,

 

Kevin

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