NAVER Line hits 150 Million Users
And it would appear in almost record time too. Geez. Having only been at 100 million in January, the Korean company has the majority of its users coming from Japan.
One thing to note is: Unlike others who measure MAU’s (Monthly Active Users)Line’s measures themetric of registered users rather than active users — previously telling TechCrunch:
“the proportion of registered to active monthly users can be as high as 80% worldwide.”
To compare this to notorious WhatsApp who DOES measure MAU, they said earlier last month that they now have more than 200 million active monthly users – claiming more monthly users than Twitter even.
Line claims its global growth is largely attributed to the more than 10 million registered users it has acquired in Spain since launching Spanish iOS and Android apps late last year. Additionally, they’ve kicked off a TV ad campaign to raise Line’s profile in Spain. They also said that they’re seeing “steady growth” in the Spanish-speaking South American region, having added French and Brazilian Portuguese versions of its apps in March.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
