Rovio Announces: Rovio Stars
Just when you thought that Angry Birds – Walking Dead was right around the corner, the company Rovio (notorious for creating Angry Birds) has made an interesting move where it will be featuring third-party titles in its own line-up.
As stated no the company’s blog:
“We want to help the developers to give these games that last coat of polish, publish the games and find their audience,” said Rovio’s Director of Development Kalle Kaivola. “We’re focusing on a small, select number of games, and each Rovio Stars launch will be an event of its own.”
This means that Rovio will actually be assisting its partners as they’re finalizing their game and in post-production. The company is said to be on a lookout for titles in “an advanced stage of production” meaning, has a working demo. Additionally, Rovio adds that it will mentor developers to “turn their games into blockbusters,” on top of marketing for them, PR, and distribution related assistance.
If you’re a developer looking to jump on-board and become one of ‘Rovios Stars’ then you can visit their website where a submission form can be located. Make sure to gather your: screenshots, videos and description of your game. Given the likely influx Rovio is to receive, the company says it can’t promise that everyone will receive a response.
While Rovio has certainly slowly, but surely diversified its revenue opportunities it’s interesting to note that the majority of profits are now from merchandising, and licensing. With a company whose goal is to be: “the biggest entertainment company in the world“, I think this is a nice step in the right direction as well as an opportunity for developers to reap the benefits of having a massively engaging network at their disposal (not to mention the Rovio team assisting them).
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
