Localytics Introduces New Features for Enterprises
App Analytics company Localytics has updated their funnel tool today to give enterprise customers the ability to drill down and pull information on funnel conversion rates. Additionally, you’ll now be able ‘expand funnel steps’ for better insights on what’s taking place during the whole conversion process.
As seen in the image below, the ‘conversion trend chart’ depicts with its line how far users are going through the conversion funnel.
If users aren’t converting the way you anticipated, then the ‘event table’ (below) shows what they did instead. More so, the information shows: what’s working and what’s not.
Furthermore, there is a ‘drill down table’ which splits your converted vs non-converted users. This can be used to identify trends among certain users, devices, and the like.
An example Localytics gives on how the new funnel can be used to drive positive change is:
“Peter is a product manager for an mCommerce app and needs to increase revenue generated through the app this month to meet his company’s goals. To this end, he is really interested in what drives people to actually purchase from his mobile app. He has a funnel with four steps:
1. Viewed Product Page
2. Added the product to cart
3. Added billing information
4. Checked out
Peter wants to eliminate drop off from steps 3 to 4. In the Localytics funnel analysis, he selects the “Checked out” step to analyze what is happening. He can quickly see in the events table that users who dropped off after entering billing information receive “check out errors.” Peter wants to get this to his developers to investigate how to eliminate these errors that are costing him revenue.
He can also see that users who completed this step clicked the “add coupon” link. This sparks a great idea for an in-app marketing campaign – offering coupons to users while they are filling out their billing information.
After running this campaign, he will be able to see if the campaign had the desired results in increased revenue and funnel conversion. These new funnels along with Localytics in-app messaging could give the revenue boost needed to achieve his goals.”
More information on their website.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
