Word-of-mouth accounts for 57% of New Game Discovery Awareness
That’s right. In a recent survey conducted by Applifier (with 1,800 mobile gamers) it was discovered that 57% of new game discovery awareness is a result of word-of-mouth.
That doesn’t surprise me to be honest.
Online awareness is considered as:
- Seeing a facebook post (24%)
- Watching a trailer for a game on YouTube (18%)
- Seeing a screenshot shared by a friend (9%)
When it comes to the word-of-mouth side of things (and how they influence gamers decisions to download)
- Reading user reviews (43%)
- Hearing from a friend/family member (36%)
- Seeing a friend/family member play the game (25%)
- Seeing a Facebook post by a friend or family member (24%)
The survey also uncovered a ‘sharer’ type of player who compromise about 20% of the mobile audience, and are considered highly valuable (given the nature of what they do – share things).
What’s even cooler is that these ‘sharers’ are more likely to convert to paying users and pay on average 7% more on in-app purchases – which makes them a desireable segment to get to know.
Applifier’s CEO Jussi Laakkonen shares some additional thoughts on the conducted survey in the video below.
For a complete look at the report, feel free and take a look here.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
