iPhone users spend 53% more time with Devices than Android Users
As discovered today by Experian Marketing Services, Americans spend about an hour every-day on their smartphones (58 minutes to be exact). When we dig a little deeper it is evident that iPhone users spend an average of 1hr and 15 mins on their devices (26mins or 53% more) than Androids average of 49 minutes.
Breaking things down even further..
Android users spend more of their time talking: 28% vs 22%.
As well as, visiting websites: 16% vs 12%.
When it comes to emailing, and texting however – iOS lead with 22% vs 16% and 10% vs 8%.
They spend the same amount of time social networking and gaming at 16% and 8%.
More in the image below. Feel free and gaze at your hearts content.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
