Facebook Announces Update to Mobile App Install Ad Unit – Mobile App Marketing
So then, what the heck does that mean to you? Well, as an advertiser – this means you can more quickly and conveniently create mobile app ads with just a few clicks.
This means that Advertisers can now create a mobile app install ad just by writing their copy and providing their app’s URL on the App Store or Google Play. This new process also makes it easier for developers to get their ad up and running by removing the step of first having to register their app with Facebook.
According to Fiksu who reported on the changes earlier this week, and also happens to be big fans of Facebook’s Mobile Install Ads,
“In our opinion, the Facebook mobile app install ad unit provides a great, granular way for advertisers to effectively reach the highly qualified Facebook audience of over 750 million mobile users.”
also adding,
“To date, the best results we have seen from the Facebook mobile app install ad unit have been derived from consistently optimizing and regularly refreshing creative to avoid wear-out. The implication may be that advertisers who create their initial campaigns themselves may find that over time more aggressive monitoring and optimization can significantly improve their results.”
Fiksu even stated they have also recently surpassed a 7-figure monthly ad spend for FB alone having seen so much success from them.
It is indeed quite interesting that Facebook has rolled this out with less than a month having gone by for iOS 7’s announcement, and the iAd Workbench from Apple. Coincidence? Who knows. In either case, Kudos to facebook for making things easier still. If you’re a developer who has yes to give Facebook’s mobile ad unit a try, why not now?
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
