Mobile App Downloads Forecast 2008-2017
Strategy Analytics have just released a report with these key figures to take note of.
First of all, the forecast said that there will have been more than 350 BILLION smartphone and tablet app downloads by 2017. The Apple Appstore accounting for 56% while Google Play accounting for more than 45%
Between now, and 2017 Strategy Analytics said,
“paid downloads will generate more than $57 billion globally. However it expects the paid app market to be in decline by 2017 as it forecasts free apps will represent more than 91 percent of all downloads by then.”
Josh Martin, Director of Apps Research at Strategy Analytics had this to say,
“Paid downloads remain an essential component of the app ecosystem,”
“Paid downloads will remain an important way for smaller developers to monetize their efforts. For developers committed to paid downloads transitioning to tablets may be the smartest way to preserve the business model over the long term.”
It is also believed that the average price of all downloads will drop just 8cents for these smartphone apps by 2017.
“App Stores will also see a revenue crunch as more revenue is earned from advertising – revenue generated outside the bounds of the app store – and will need to prepare,”
Added Martin.
“Newer platforms such as Windows 8, BlackBerry 10, Tizen and Firefox are building their operating systems and storefronts with this knowledge which should go a long way to making them attractive to developers and end-users.”
That’s the scoop for now.
Will keep you posted.
-Kevin
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
