Android to overtake iOS this year with 58% of App Downloads
2013 is said to be the year where Smartphone developers become ‘Android-First’, but that’s not to say that iOS won’t still dominate the tablet space. New research presented by ABI shows that smartphone app downloads will reach 56 billion this year, with Android set to account for a 58% share over iOS’s 33%. Windows Phone is expected to secure around 4%, and BlackBerry just 3%.
When it comes to Tablets, app downloads are to hit 14 billion this year, Apple’s iPad(s) accounting for 75%. Android is looking at 21% share with 4% from Amazon’s Kindle Fire alone, and the others to accounting for the other 17%. Windows tablets will secure just 2%.
ABI Senior Analyst, Aapo Markkanen went on to say,
“Arguably the most pressing issue for Google is how much of this handset momentum will ultimately trickle down to tablets, where Apple is holding the fort remarkably well.
“We would argue that in this context Google will actually benefit from the efforts by Amazon, since the presence of Kindle Fire adds a lot of critical ‘code mass’ to Android’s proposition as a platform for tablet applications. It is worth remembering that Android’s so-called fragmentation problem isn’t only a problem, but that it has a certain upside as well.”
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
