App Annie & IDC Portable Gaming Report | Including the iOS App Store, Google Play and Consumer Spending
Several key takeaways were unveiled late last week in a quarterely report by App Annie and International Data Corporation (IDC) here’s a quick list of the major ones:
Android significantly outpaces iOS Adoption in 2012 54% Android vs 18% iOS.
Nintendo accounted for 73% of Handheld Packaged Game Shipments in 2012 compared to Sony’s 27%.
While iOS one-upped Google Play in ‘Share of Game Downloads’ Google Play outperformed iOS for ‘Share of spending on Games’. Also, over one-third of iOS App Store & Google Play app downloads were games. IDC surveys indicate that well over 20 billion games were downloaded across all smartphone & tablet platforms in 2012.
Total iOS App Store and Google Play consumer spending on games eclipsed that of dedicated handhelds. Dedicated handheld game consumer spending was significantly more seasonal, with nearly 60% of 4Q spending taking place in December.
Google Play game revenues skewed towards Asia-Pacific with South Korea and Japan driving growth in 2012.
The Top 5 grossing Portable Games Worldwide by Platform in Q4 of 2012 were:
IDC’s Gaming Research Manager Lewis Ward went on to say,
“While the most popular games and their business models are quite distinct, Nintendo and Apple were surprisingly close in terms of aggregate consumer spend on game software in the fourth quarter of 2012,”
“Seasonality is more pronounced in the dedicated handheld space and we hope this report series will help clarify the evolution of portable gaming dynamics in 2013 and beyond.”
The Full 10-page report can be downloaded here.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
