App Annie Index – Top 52 Publishers of 2012
This ‘never-before-seen’ data is said to be the basis of the App Annie Index playing cards. For reference, last year App Annie launched the ‘App Annie All-Star’ collection trading cards, which provided stats on the top grossing 50 publishers of 2011 (based on worldwide iOS revenue).
Using the advanced market data from App Annie Intelligence, and new Google Play data App Annie has collected in 2012, they’ve taken things even further.
Based on total 2012 grossing revenue for iOS and Google Play worldwide, App Annie has presented us with the movers and shakers of the app publishing world, in the form of a premium collection of ‘App Annie Index branded playing cards’.
Below from top to bottom is how these 52 publishers played out:
So you might be wondering..
“How does App Annie know which app publishers earn the most money?”
Math, statistics and data.
“Through the App Annie Intelligence service, it uses advanced statistical models combined with anonymized datapoints to generate the most accurate market estimates available for all participating app stores today. App Annie sits on the most comprehensive market data for Google Play and iOS app store ecosystems. This data is used to define the Top 52 publishers in terms of total worldwide iOS and Google Play combined revenue from January-December 2012.” According to their blog post.
As far as the “Cards” are concerned, they’ll be given away at conferences.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
