App Store verus Google Play | Growth and Revenues
Distimo released a new report today that unveiled some great insights, read below to find out what.
While Apple is still the clear winner in terms of revenue, Google Play showed substanial growth over these last four months. Its daily revenue is up 43% in 20 major markets. Apple’s growth was only up about 21% for daily revenue.
“Draw Something, one of the best known apps of 2012, reached 1M users in 9 days, however we’ve found it is
possible to gain 1M users even faster. Naver, one of the most successful Asian publishers, launched five applications
at the end of November 2012, and all five quickly became the most popular applications in many Asian countries.
We estimated Line Pop, the most popular of the five, generated 1.75M downloads within 72 hours. ”
“Everybody remembers the success stories of applications that gathered millions of users within a couple of days.
Most notably in 2012, Draw Something did it in nine days. At Distimo, we know it is possible to gain one million users
much faster. Naver, one of the most successful Asian publishers, launched five applications at the end of November,
all of which quickly became the most popular applications in many Asian countries. We estimated Line Pop, the
most popular of those five, to have generated 1.75 million downloads within the first three days of its launch. This is
remarkable when you stop to consider that it took AOL nine years, Facebook nine months, and Draw Something nine
days to reach the one million users milestone. Moreover, Line Pop not only successfully attracted many users; it also
generated one million in estimated revenue within the first 12 days.”
The uptake in these types of quick downloads are most common with are notoriously, games. Which not only the most downloaded but also the highest yielding in revenue.The graph below displays the popularity of each category as proportion of the whole store volume.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
