Apple’s Newest Guidelines Revision Clamp Down on Gambling and Strengthen for COPPA
As reported earlier this week by 9to5, Apple has strengthened their App Review Guidelines mainly in regards to COPPA (Children’s Online Privacy Protection Act) and to clamp down on gambling apps that actually involve real money.
One of the big considerations is that, COPPA prohibits apps from collecting personal data from children under 13 without ‘verifiable parental consent.’
In COPPA’s case, “personal data”
is defined as: name, address, phone numbers, email address and present location. NOW however, it has been expanded to include: photos, video and audio.
Additionally, apps that are aimed at children must contain a privacy policy, cannot tailor advertising to in-app activity nor may they contain links to content outside the app or allow children to make purchases without verified parental consent.
Gambling apps, that involve real money must be free to download are not permitted to offer the option to purchase credits or in-app currency. What this means is that only licensed gambling operations can offer supporting apps.
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
