Augmented Reality Apps will generate $300 Million Next year
Augmented Reality Apps will generate $300 Million Next year
According to the tech analyst firm Juniper Research, AR apps will generate close to $300 million in global revenue next year.
As a marketer there certainly is a lot of ideas that can be excuted when AR comes into the mix, but at the same time the same traditional advertising law principles still apply, and both federal and state regulators are keeping a watchful eye on AR’s potential impact on consumer privacy.
This means that if we want to really get the best out of this new medium in ways such as..
Using AR to transform home or online shopping by bringing to life static, two-dimensional images.
Or..
Leveraging geolocational data to augment users’ real-world retail experiences with instant data on pricing, reviews or special discounts..
etc..
Just a few months ago in September the Federal Trade Commission (FTC) published a ‘marketing guide‘ for mobile app developers. It states that the long standing truth-in-advertising standards apply in the virtual world the same extent as in the real world.
To sum it up..
If you plan on marketing in this new and evolving space then you still have to ensure that disclosures are clear and conspicuous. Meaning, look at your app from the perspective of the user and ensure the disclosures are big and clear enough so that users actually notice them and understand what they say.
If you really want to unlock AR’s full potential then you can certainly get into integrating the visual elements of AR with users’ personal information, including geolocational and financial data, facial recognition information and users’ social media contacts.
Mashable noted some important things about ‘Consumer Privacy’ so I thought I’d include the headlines here.
1.Disclose a privacy policy.
2.Obtain users consent before collecting location data.
3. Create a game plan to prevent potential privacy issues.
4.Think of the children (and be careful with them).
Best,
Kevin
Kevin is an Online and Mobile Marketing Strategist who has worked with companies of all sizes over the last 6 years. You can follow Kevin on any of the social platforms below.
